VivaAerobus

Viva Aerobus, initially launched as Viva Aerobus, commenced operations on November 30, 2006, with its foundational hub at Monterrey International Airport (MTY) in Mexico. It was established as a joint venture between IAMSA, Mexico's largest bus company, and Irelandia Aviation, the founders of Ryanair. By December 2016, IAMSA had acquired full ownership of the airline, making it 100% Mexican-owned. The airline officially rebranded to Viva in October 2024.

The airline's primary operational base and largest hub for passenger traffic and departures remains Monterrey International Airport. Viva Aerobus also maintains significant operating bases and secondary hubs at Cancún, Guadalajara, Mexico City-Benito Juarez, Los Cabos, Mérida, Mexico City-Felipe Angeles, and Tijuana. While operating primarily a point-to-point system for direct flights, it utilizes these bases to manage its network efficiently.

Viva Aerobus transitioned from an initial fleet of Boeing 737-300 aircraft to an all-Airbus fleet by the end of 2016. As of January 2024, the airline operates 81 Airbus aircraft, comprising 45 Airbus A320s and 36 Airbus A321s, with an impressive average age of approximately 5.5 years, recognized as one of the youngest fleets in North America and the youngest in Mexico. The fleet includes A320ceo, A320neo, A321ceo, and A321neo models, with plans for further expansion through an order for 90 additional Airbus A321neo aircraft in 2023. The airline's route network encompasses over 160 routes to more than 50 destinations across Mexico, the United States, Central, and South America. As of November 2025, it serves 44 domestic destinations within Mexico and 17 international destinations in 5 countries, with an international focus on North America, including routes to Colombia, Costa Rica, and Cuba.

As a low-cost carrier, Viva Aerobus does not belong to any major global airline alliance like Star Alliance, SkyTeam, or Oneworld. However, to enhance its network reach, it has established interline and codeshare agreements with several airlines, including Allegiant Air (pending regulatory approval for a full alliance), Viva Air Colombia, Iberia, and Air Canada. The airline is known for its budget-friendly, "no-frills" service, offering additional amenities such as baggage, seat selection, and onboard meals for purchase. It provides various fare options like "Basic," "Main Cabin," "Comfort+", "Light Fare," and "Smart Fare," which include different service bundles. Passengers can also choose "Priority" or "Space+" seating for benefits such as extra recline, more legroom, and priority boarding. The airline operates a frequent flyer program known as Viva Fan, also referred to as Doters.