Jetairfly Airlines, now operating as TUI fly Belgium (ICAO: JAF), is a Belgian airline that is part of the larger TUI Group. The airline primarily focuses on leisure travel, offering both scheduled and charter flights to popular holiday destinations.
TUI fly Belgium's origins trace back to its establishment as Sunrise in 2002, serving as the home carrier for tour operator Jetair, a part of the TUI AG group. It was re-established as TUI Airlines Belgium on November 13, 2003, and subsequently renamed Jetairfly on November 23, 2005, as part of a rebranding effort around the Jetair trade name. The airline officially became TUI fly Belgium on October 19, 2016, aligning with the broader rebranding of all TUI Group airlines. Its registered office and headquarters are located at Brussels Airport in Zaventem, Flemish Brabant, Belgium.
The airline's main hub is Brussels Airport (BRU). It also maintains operational bases at several other airports in Belgium, including Antwerp, Liège, Ostend/Bruges, and Charleroi. Furthermore, it operates from international bases such as Lille Airport in France and Mohammed V International Airport Casablanca and Marrakesh Menara Airport in Morocco. TUI fly Belgium operates a fleet primarily consisting of modern Boeing aircraft, including the Boeing 737-700, Boeing 737-800, Boeing 737 MAX 8, Boeing 767-300ER, and Embraer 190. The airline has the Boeing 737 MAX 10 on order and plans to phase out its older 737-700 aircraft. Notably, TUI fly Belgium announced in February 2025 that it would cease all long-haul operations and phase out its sole Boeing 787-8 Dreamliner by November 2025.
As the second-largest Belgian airline, TUI fly Belgium offers a broad international route network with approximately 180 routes to over 100 airports. These destinations span across the Mediterranean, Red Sea, Caribbean, Canary Islands, Cape Verde Islands, Africa, and the United States, catering primarily to leisure and holiday travelers. The airline is not a member of any of the major global airline alliances like Star Alliance, SkyTeam, or Oneworld. However, it is an integral part of the TUI Group's airline alliance, sharing fleet and operational strategies with sister airlines such as TUI fly Netherlands, TUI fly Deutschland, TUI Airways, and TUI fly Nordic, under the "TUI BENELUX" strategy. TUI fly Belgium offers two main cabin classes: Economy Class and Fly Deluxe. On long-haul flights, Economy includes catering and non-alcoholic beverages, while Fly Deluxe provides enhanced services such as lounge access, fast-lane security at Brussels-Zaventem, premium meals with complimentary alcoholic beverages, extra legroom, and amenity kits. For short- and medium-haul routes, Economy typically offers a buy-on-board service, though standard catering is provided on certain routes (e.g., to Cabo Verde and Senegal), and Fly Deluxe offers premium meals, free alcoholic drinks, and similar airport benefits.
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